Service Clarity
20%Can a buyer identify the service, audience, and value?
Versioned and explainable
A score built from seven observable categories.
VISIBLA preserves the scoring version, critical gates, extraction confidence, and summarized evidence.
The seven categories
Search Intent Match
15%Does the page answer real buyer questions?
Local Signals
15%Are location and service areas explicit?
Trust Signals
15%Is visible proof sufficient and specific?
Conversion Path
15%Is the next step clear and reassuring?
Structured Data
10%Do machine-readable facts match the page?
AI Access & Answerability
10%Can AI reach, read, and quote the page?
Critical gates and Manual Review
Low Service Clarity caps the score at 64. Low Trust prevents the strongest band. Local businesses with weak Local Signals are capped at Opportunity to Improve. If robots.txt verifiably blocks all three AI search crawlers (OAI-SearchBot, Claude-SearchBot, and PerplexityBot), the score is capped at 79; blocking training crawlers does not count, and neither does a robots.txt that cannot be verified. Unreliable extraction suppresses public numbers and requires Manual Review.
What the score does not mean
The score measures public readiness signals. It does not certify service quality or guarantee rankings, citations, mentions, traffic, leads, sales, or placement in third-party answers.