Week 1: establish a baseline
Audit the primary page, record the version, and confirm responsible public access.
Practical guide
A 30-day plan to improve clarity, trust, structure, and answerability without chasing impossible promises.
Audit the primary page, record the version, and confirm responsible public access.
Improve the H1, opening, audience, location, process, and verifiable proof.
Add useful FAQs, next steps, and schema that matches visible content.
Publish, review the evidence, and schedule a new measurement after meaningful changes.